Flourish Labs: peers.net
This is a collection of creative design proposals I created for the startup company Flourish Labs, encompassing both the interview design challenge and Design Collective design tasks.
Date
2023/4 - 2023/5
Skills
branding, moodboard, poster, collateral design, Adobe Illustrator, Adobe InDesign
Category
Interview design challenge, Collateral Design, Real-life project
Interview Design Challenge
Design Collective Designs
Guerilla Marketing Brief
Here are some of the collaterals we plan to include in our campaign: flyers, stickers, pressure wash stencils, and large posters, … We are open to more ideas and creative ways to show up!
Sticker Design Idea
A sticker collection inspired by the conversation bubbles
Play with the two E’s in “Peers”, as if two persons are having a conversation
Creating visual elements out of basic Flourish Labs geometric shapes - consistent with branding style
Simple and harmonious color gradients - relaxing, meditative
Repetition and growth of the visual elements - the development of conversation lets people
elaborate on their mental world (e.g. sea, giant tree)
and help to figure out the
goals (e.g. sailing boat, bird nest),
challenges (e.g. shark fin, snake),
and hopes (flying fish & bubble, ladders & fireflies)
Pressure Wash Stencil Design Idea
An interactive, public installation of encountering oneself and peers - featuring finding unexpected joy in daily life
Play of word in saying “cheers/peers!” to each other
Creative icons built from the basic geometric elements of the Flourish Labs branding (e.g. 1/4 circle, square, circle…)
Patterns inspired by topics including connection & communication, diverse self-identity, emotional ups & downs, pathfinding, emotional support, resilience & self-recovery
A game of having different interpretations by seeing the same pattern from 2 different angles
A reference of how the peer supporter can help people walk out of the dilemma with their different perspective of looking at similar experience
Examples from the design:
1. Rainy cloud / blooming flower
2. Eye with tear/sunrise
3. Broken heart/butterfly
