University Centers: 2022 First Friday

During my on-campus position as the Graphic Designer at the University Centers of UCSD, I was responsible for the branding and design of the 2022 First Friday event, a major university event that took place on the first Friday of the new school year each fall. My job was to collaborate with the communication department and provide branding, promotions, and prize designs. Each year, the events would have a unique theme, and in 2022, it was national parks. I spent my 2022 summer break working part-time on-site and remotely, providing mood boards, logos, T-shirts, posters, and prize designs with the help of the senior graphic designer on the team.

Date
2022/6 - 2022/8

Skills
branding, moodboard, poster, postcard, outfit, digital illustration, Adobe Illustrator, Adobe InDesign

Category
University event, Collateral Design, Real-life project

1. Moodboard

Request:

Please create a mood board based on the First Friday theme: "Triton Explorers" ; National Park / Nature vibes.


2. Logo

Requests:

  • Need the logo for the Get Involved ad which is due 6/24.

  • Tag line (marketing, poster/social media): "Visit Price Center"

  • T-shirt and logo: "First Friday @Price Center 2022"


Drafts and Versions

  • Inspirations:

    • plants and animals on campus (Eucalyptus tree, rabbit, raven)

    • iconic objects related to Price Center (the fountain, one-person sofa, amphitheater, sun umbrellas, Price Center buildings, Triton statue)

    • symbols related to UCSD (conch, the sun)

Final Design


3. Postcard


version 1 (double-sided)

version 2 (double-sided)


version 3 (single-sided)

4. Get Involved Ad

version 1

version 2

version 3

5. Pin

Request

  • The pins have a 3-week lead time.

  • Company: SOFT ENAMEL PINS

  • For the Pin:

    • First Friday (should be the FF logo)

  • For the card:

    • First Friday @ Price Center

    • Your Student Union

    • UCEN logos

    • social media

6. Tote bag

version 1

version 3 (final)

version 2

version 3 (with guides)

Request

  • One-sided

  • One color

  • Include the Frist Friday logo and the UCen logo

  • Company: Totebag Factory

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