University Centers: 2022 First Friday
During my on-campus position as the Graphic Designer at the University Centers of UCSD, I was responsible for the branding and design of the 2022 First Friday event, a major university event that took place on the first Friday of the new school year each fall. My job was to collaborate with the communication department and provide branding, promotions, and prize designs. Each year, the events would have a unique theme, and in 2022, it was national parks. I spent my 2022 summer break working part-time on-site and remotely, providing mood boards, logos, T-shirts, posters, and prize designs with the help of the senior graphic designer on the team.
Date
2022/6 - 2022/8
Skills
branding, moodboard, poster, postcard, outfit, digital illustration, Adobe Illustrator, Adobe InDesign
Category
University event, Collateral Design, Real-life project
1. Moodboard
Request:
Please create a mood board based on the First Friday theme: "Triton Explorers" ; National Park / Nature vibes.
2. Logo
Requests:
Need the logo for the Get Involved ad which is due 6/24.
Tag line (marketing, poster/social media): "Visit Price Center"
T-shirt and logo: "First Friday @Price Center 2022"
Drafts and Versions
Inspirations:
plants and animals on campus (Eucalyptus tree, rabbit, raven)
iconic objects related to Price Center (the fountain, one-person sofa, amphitheater, sun umbrellas, Price Center buildings, Triton statue)
symbols related to UCSD (conch, the sun)
Final Design
3. Postcard
version 1 (double-sided)
version 2 (double-sided)
version 3 (single-sided)
4. Get Involved Ad
version 1
version 2
version 3
5. Pin
Request
The pins have a 3-week lead time.
Company: SOFT ENAMEL PINS
For the Pin:
First Friday (should be the FF logo)
For the card:
First Friday @ Price Center
Your Student Union
UCEN logos
social media
6. Tote bag
version 1
version 3 (final)
version 2
version 3 (with guides)
Request
One-sided
One color
Include the Frist Friday logo and the UCen logo
Company: Totebag Factory