Sun God Archery at UCSD: 2022-2023 team jersey

Date
2021/10

Skills
Branding, Customer Research, Color Theory, Typography, Adobe Photoshop, Adobe Illustrator, Sketching

Category
Outfit, Sports team, Design for student club

As an active team member and the then Vice President of the club, I was honored to have the chance to design the new jersey for the university’s archery team: a formal outfit for 30+ people to represent the team and university during the competitions in the next 2 years. Collaborated with the 2 team captains, I am proud of the outcome as it was a good reflection of the new club branding and well-received by people.

1. Request

  • Be consistent with the new club logo and branding style

  • Have “UCSD Archery” somewhere at the front and the archer’s last name at the top of the back

  • Have the SGA club logo and UC San Diego Recreation logo on each side of the sleeve

  • Incorporate the archery and sun god icons (e.g. sunshine, bird) if possible

new logo provided by the club

2. Past Jersey Designs & Inspirations

2015-16

2016-17

2017-18

2019-20

Inspirations found on Pinterest

3. Sketches

pencil sketch

colored digital sketch on template

4. Design Iteration

v1

v2

v3

v4

v9

v10

v13

v14

v15

v6

v5

v8

v7

v12

v11

5. Final Design &
Order Template

6. Real-life Photos

2022 SIACC

2023 SIACC

7. Reflection

  • In the beginning, I did feel the huge pressure of designing a formal outfit for the whole sports team. Despite making graphics for the T-shirts before, I was in doubt several times about if I was “experienced enough” for this task. I am glad looking back I persisted and followed through the whole process with the help and feedback of my teammates. I was thrilled when during the 2022 Indoor Nationals, people praised the jersey design in front of me. This was the joy of knowing my design brightens people’s life - which is much more powerful than simply being satisfied with the outcome by myself.

  • Looking through the gradual “evolution” of my design versions, I directly see the beauty of “simplicity” - with only 3 colors, in the end, I was still able to create different textures and contrasts while having the jersey redirecting the viewers’ attention back to the individual archers.

  • Besides, it was a truly empowering experience shooting in the competitions wearing the jersey designed by me!

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Sun God Archery: Graphic Designs